Sunday, 17 June 2018

What To Buy From IT Cosmetics Now That It's Available In Boots

must have it cosmetics products

The time that so many of us UK beauty fans have been waiting for is finally here; IT Cosmetics have hit the British High Street and in a big way! If you've always wanted to try out some of their hero products (hello Your Skin But Better CC Cream!) or have been intrigued by this cult US beauty brand, you will be happy to know that you'll now find IT Cosmetics in Boots, both online and in-store. So I thought that I would share the products that I really love from their range, which also happen to be some of their best loved and biggest sellers.

Here's what to buy from IT Cosmetics now that it's available in Boots;

it cosmetics bye bye under eye concealer

Your Skin But Better CC Cream SPF 50+

Without a doubt when you think of IT Cosmetics, the first thing that I and many of us will think of is their iconic, bestselling and award winning Your Skin But Better CC Cream. I've already featured this dream of a product in my The Best Foundations For Someone Who Hates Wearing Foundation blog post. Basically, if you've been wanting to try this beautiful base product out for a while, get it now!

They also now do an illuminating version, which I've heard great things about as well, particularly if you're looking for something for the Summer months.

One of their brushes

It looks like at the moment Boots are just stocking the core range of brushes rather than the whole collection that's available on IT Cosmetics' own site and the likes of Selfridges but I simply had to mention this specific makeup brush. As someone who often just wears concealer on my no makeup makeup days, being able to blend it quickly and seamlessly is vital. I can't sing the praises of this Heavenly Luxe Magic Eraser brush enough. It's unlike any brush that I've used before and the bristles are so densely packed that it just feels like the softest thing ever. Hopefully it will arrive at Boots soon.

Although, I have heard really good things about their entire range of brushes and have been trying to buy more of the brushes that are designed to work with specific products, rather than just picking up a Zoeva or Spectrum brush, these days. And this specific brush leads me on perfectly to my next favourite.

Bye Bye Under Eye Concealer 

If you struggle with concealers that crease or cling to any fine lines and wrinkles, I would honestly urge you to give this a try. I will say, however, a little really goes a long way with this. If you apply too much it is quite thick and as a result just doesn't sit right, on my skin anyway. I definitely recommend squeezing out a little bit onto the back of your hand to then blend it in with your fingers or a brush.

My Mum, who's notoriously picky when it comes to her makeup routine, is also a big fan of this, so much so that it's now the only concealer that she uses. The lightest shade is also light enough for me and my incredibly pale skin, which is quite the feat.

it cosmetics superhero mascara

Superhero Super Black Mascara

Another one of their top 10 products, the Superhero Super Black Mascara* is a true black shade that promises to add volume and length to your lashes. I would say that this is similar to the Too Faced Better Than Sex Mascara, which is one of my all-time favourites. Much like that mascara, however, Superhero can dry out quicker than other mascaras that I've tried in the past. To be honest, I probably use mascaras for much longer than I really should so maybe it's just me noticing that a few months into use but I thought that I would make sure to mention that as it is one of the slight cons of Superhero.

But whilst it is still in tip top condition, this is a great mascara that really makes a noticeable difference to my lashes.

it cosmetics superhero mascara review

I'm a big fan of the brush that this mascara comes with. It truly coats the lashes and clings to them. One to check out if you're looking for a new mascara, for sure.

it cosmetics brow power universal brow pencil

Brow Power Universal Brow Pencil

Now this is a brow product that you really need to try out for yourself! It is simply SO good! You can use it with a light touch to achieve an everyday or natural look and also build on that for a night out or bolder brow. What I really love about this is how natural that it looks. It also, bizarrely matches my hair and skin colouring, which was a big surprise, especially as it only comes in one colour or shade; universal.

When other beauty brands say that their product is universal, I usually scoff as there's no way that something which works for me (a pale, freckly, redhead), will work for the general consensus but this honestly does. It's not too dark and it doesn't have a strange reddish tinge to it either, like many other brow pencils. It lasts well too.

IT Cosmetics is also available from Selfridges and QVC Beauty here in the UK but them now being stocked in Boots means that it's a lot easier to try and to ultimately buy their products. Being able to click and collect from Boots is always a big motivation for me to buy from there versus other retailers plus I'm all about collecting those Boots Advantage Card points. Is anyone else the same?

Have you tried IT Cosmetics before? If so, what is your favourite product? If not, what have you wanted to try? And do any of the products from today's blog post sound like they could be the ones for you?


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