Every so often a beauty brand comes up with an advertising campaign that I'm totally on board with and that's definitely what's happened with Clinique's #PlayWithPop campaign. Not only does it showcase some absolutely fantastic products but it does so in such an innovative and unique way.
Unless you've been living under a rock for the past couple of months, I have a feeling that you'll be familiar with the face of the #PlayWithPop campaign; Zara Larsson. Her song Lush Life has basically been stuck in my head ever since I first heard it and I was a big fan of Never Forget You when it was released last year too. Well Clinique and Zara have partnered to create an interactive video that showcases four very distinct looks; Bare, Sweet, Vixen and Bold.
The entire idea behind the video, the campaign and the four different looks is that just by changing their lipstick, a woman can instantly express a different emotion or side of themselves.
For me, the one look that stood out immediately was The Bare Look.
The Bare Look consists of three stunning products designed to replicate Zara's laidback yet put together and natural look. There's the Clinique Lid Pop™ in Vanilla Pop*, which really adds brightness and shine to eyes. On the cheeks we have the Clinique Cheek Pop in Ginger Pop*. I tend to stick to pink shades when it comes to blush but I'm so glad that I've had the opportunity to try out Ginger Pop. Not only does it add colour to the cheeks but it provides such warmth as well. Can we just take a moment to appreciate how pretty the flower design is when it comes to these two products too! And finally we have the Clinique Pop™ Lacquer Lip Colour + Primer in Wink Pop*. Now this might just be my favourite beauty discovery in quite some time and that's really saying something considering the fact that I spend most of my time trying and trialling new beauty products for Ellis Tuesday.
I've probably mentioned, on more than a few occasions, that my lips can get incredibly dry. As this is an issue that affects me and my lips all year round, I'm always keen to try out any lip products that claim to add that much needed moisture back into the lips whilst also providing some colour. The shade is stunning but not only that, there's absolutely no stickiness at all when it comes to this product. When a gloss is overly sticky it really is a dealbreaker for me so to discover that this lip colour + primer leaves my lips with a patent shine finish and a whole lot of colour coverage, really did make me so unbelievably happy. It's also incredibly comfortable on the lips and lasts for a good number of hours before I feel the need to reapply. This is the only product that's graced my lips since I first tried it a number of weeks ago and I have a feeling that it will be on my lips for the foreseeable future as well.
What do you think of the #PlayWithPop campaign? Have you checked out the interactive video? Which of the four looks is your favourite? And have you tried any of the products mentioned in today's post? If so, what do you think of them?